This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit or make a purchase from the bettybooze.com website (the “Site”).  At Betty Booze, we respect your privacy and are committed to protecting it through our compliance with this Policy.

Legal Purchase Age

Our Site is not directed to people who are under the legal purchase age in the United States of 21. Betty Booze does not knowingly collect Personal Information from people who are under legal purchase age. If you have reason to believe that someone under the legal purchase age has provided Personal Information to Betty Booze through the Site, please contact us and we will endeavor to delete that information from our databases.

Personal Information We Collect

We collect information that alone or in combination with other information in our possession could be used to identify you (“Personal Information”) as follows:

Personal Information You Provide: We collect Personal Information when you place an order, sign up for our mailing list, or otherwise communicate with Betty Booze. The Personal Information collected during these interactions may vary based on what you choose to share with us, but it will generally include name, telephone number, email and physical addresses, and financial information necessary to ensure any payments can be processed by our e-commerce provider Shopify Inc. (“Shopify”). Accordingly, in addition to this Privacy Policy and our Terms of Service, information related to your purchases is also processed according to Shopify’s terms of service and privacy policies, available at https://www.shopify.com/legal/terms and https://www.shopify.com/legal/privacy.

Personal Information We Receive Automatically From Your Use of the Site: When you visit, use, and interact with the Site, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Site, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Site (e.g., Google Chrome, Microsoft Edge, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log Files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web Beacons,” “Tags,” and “Pixels” are electronic files used to record information about how you browse the Site.

Analytics: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/.

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/betty-booze/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/betty-booze/privacy_policy).

How Do We Use Your Personal Information?

We may use Personal Information for the following purposes:

• To facilitate any sales or delivery of our products;
• To respond to your inquiries, comments, feedback, or questions;
• To send administrative information to you, for example, information regarding the Site, and changes to our terms, conditions, and policies;
• To analyze how you interact with our Site;
• To maintain and improve the content and functionality of the Site;
• To develop new products and services;
• To prevent fraud, criminal activity, or misuses of our Site, and to ensure the security of our IT systems, architecture and networks; and
• To comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

Aggregated Information: We may aggregate Personal Information and use the aggregated information to analyze the effectiveness of our Service, to improve and add features to our Site, and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Site and share aggregated information like general user statistics with prospective business partners. We may collect aggregated information through the Site, through cookies, and through other means described in this Privacy Policy.

Marketing: We may use your Personal Information to contact you to tell you about products or services we believe may be of interest to you.  We may send email or similar online communications (collectively “Electronic Communications”) for this purpose.  For instance, if you elect to provide your email, we may use that information to send you special offers. You may opt out of receiving promotional emails by following the instructions contained in each promotional email we send you. In addition, if at any time you do not wish to receive future marketing communications, you may contact us. If you unsubscribe from our marketing lists, you will no longer receive marketing communications, but we will continue to contact you regarding your orders, other administrative matters, and to respond to your requests.

Sharing and Disclosure of Personal Information

In certain circumstances, we may share your Personal Information with third parties to help us use your Personal Information, as described above.  For example: we use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Compliance with California Law

California Consumer Privacy Act:  You have the right under California law to request your Personal Information, subject to certain reasonable restrictions. The Personal Information we maintain (as described herein), will be provided to you upon reasonable request within forty-five (45) days unless we inform you that additional time is needed to comply with your request. You can request your Personal Information for any purpose, including to request that we correct the data if it is inaccurate or delete the data if Betty Booze is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. A formal request for your Personal Information may be made directly to Betty Booze by emailing abuse@bettybooze.com or by mail to:

Betty Booze OpCo LLC, 381 Park Ave South, Suite 721. New York, NY 10016

This Section, along with the entirety of this Privacy Policy, is intended to conform to the disclosure, notice, privacy, and other related provisions of the California Consumer Privacy Act of 2018 (as may be amended from time to time).  We will not discriminate against you for exercising their rights under the CCPA.

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request please submit an inquiry to the address set forth in the Introduction above.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Choices

In certain circumstances providing Personal Information is optional. However, if you choose not to provide Personal Information that is needed to use some features of our Site, you may be unable to use those features. You can also contact us to ask us to update or correct your Personal Information.

Your Rights

If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g., for tax, legal, accounting, or other purposes), whichever is longest.

Links to Third Party Sites

The Site may contain links to other websites not operated or controlled by Betty Booze, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

Security

You use the Site at your own risk. We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, Electronic Communications sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Site or Electronic Communications. Please keep this in mind when disclosing any Personal Information to Betty Booze via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Site, or Third Party Sites.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at abuse@bettybooze.com or by mail to:

Betty Booze OpCo LLC. 381 Park Ave South, Suite 721. New York, NY 10016